Samsung + Three Now - Flip It or Win It

The amazing team at Knack - the creative partnerships team for Warner Bros, asked me to help out with a creative campaign to promote the new Samsung Galaxy Z Flip 4. Teaming up with the hilarious Tom Sainsbury, viewers would send in an anecdote from their life, and Tom would judge whether the story got flipped, or won. I created the visual identity for the campaign, and initial concepts for the studio backdrop.