Working on behalf of Sparks Interactive, I designed a fresh identity for Forest & Bird’s 2023 Bird of the Year competition - which became Bird of the Century, owing to the 100 year anniversary of Forest & Bird.

A unique logo lockup was created that playfully depicts a land bird, and a sea bird forming the zeroes of the 100 mark. A new colour palette was developed that references original F&B artwork from 1923.

Along with the identity, a website upgrade was undertaken, and can be seen here www.birdoftheyear.org.nz