Taratahi Institute of Agriculture wished to become a more modern, attractive option to the youth of Aotearoa and portray the primary industries as a lucrative career path. A rebrand was undertaken that incorporated everything from a new logo, illustration, pattern, colour palette, typography, photography, signage, and communication style.

Completed at Foundry Creative.

Why.

Taratahi, translates as “one peak”. Every student has their own metaphorical mountain to climb, but the options for their journey are limitless. The visual language and essence of the new Taratahi brand is underpinned with the core idea of
“one peak, many pathways”.

 
 
 
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