Place Collective is an urban regeneration company run by Anna Harley. Place Collective are passionate about creating vibrant and sustainable communities. I was tasked with creating a brand for them that was a reflection of both their creativity and meticulous process.

The new rebrand is a visual system based on a grid that is as flexible as it is measured. The grid is used to create a sense of order and unity, while still allowing for creativity and expression. The color palette is inspired by the natural beauty of Aotearoa, with shades of blue, green, and brown.

The new branding is a reflection of Place Collective's commitment to creating places where people can thrive.